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Seventh Generation vs Tide: Which is Better for Your Laundry Needs?

Seventh Generation vs Tide

If you are looking for the best cleaning products and laundry detergents to use in your home, then you should be aware that Seventh Generation and Tide are top-notch brands that manufacture quality products. The good thing about choosing the former is that their products are not limited to laundry detergents.

Seventh Generation has been known for manufacturing eco-friendly cleaning and personal care products since 1988. Their products include dish soap, baby diapers, paper products, laundry detergent, etc. They aim to transform the world we live in into a healthier place for the next seven generations to come.

Tide, an American brand launched in 1946 was the first heavy-duty detergent made for home use. Almost every American household uses Tide as the best-selling laundry detergent brand in the United States (an estimate of 14.3% of the global market).

A noticeable difference between both brands is that Seventh Generation focuses on manufacturing eco-friendly products safe for the environment while Tide does not manufacture eco-friendly products. Until recently, they produced a plant-based product, while all Seventh Generation products are plant-based.

DescriptionSeventh GenerationTide
OwnerSeventh Generation is owned by Unilever.Tide is owned by Procter & Gamble.
LaunchedLaunched in 1988.Launched in 1946.
Variety of productsThe brand does not focus only on laundry detergents but also other cleaning products like dish soap. They also offer personal care products (pads, tampons, baby diapers)and paper products.Tide focuses only on manufacturing laundry detergents. They have sixty options to choose from (powder, liquid, eco-friendly, and pod). These products are designed to meet your everyday laundry need.
PackagingSeventh Generation packages its products in post-consumer recycled plastic. About 50% of their packaging is biodegradable, and their goal is that by 2025, 100% of their packaging will be recyclable and reusable.Tide recently started using eco-friendly packaging for its products. It uses 60% less plastic, andaims to achieve a sustainable packaging design. They adopt the 5 R system (remove, reduce, reuse, recycle, and recover).
ComponentsPlant-based. It is natural and contains no dye or artificial scent. Moderate stain-fighting enzymes.Chemical-based and contains dye and synthetic scent – powerful stain-fighting enzymes.
CostSeventh Generation laundry detergents are costly.Tide laundry detergents are expensive.
AvailabilityYou can purchase any Seventh Generation products in big-box stores, online stores, and local supermarkets.You can buy any of Tide’s laundry detergent in local supermarkets, online stores like Amazon, and big-box stores like Walmart.

Differences between Seventh Generation and Tide

There are many differences between Seventh Generation and Tide; some of them are listed below.


As stated above, Seventh Generation does not focus on only laundry detergents but also personal care and paper care products. At the same time, Tide manufactures only laundry detergents of different types. Seventh Generation has the upper hand in this aspect, especially for people who prefer a brand with many products.

Some of their products are explained below.

Seventh Generation Products

Seventh Generation Cleaners

This is an all-purpose cleaner that you can use on various surfaces in the home (glass, granite, stone, and wood) and is perfect for cleaning common household stains (grease, debris, and dirt). It comes in a spray bottle and kills 99.99% bacteria and viruses. Lastly, it has different fragrances and a fragrance-free option.

Seventh Generation Laundry

Seventh Generation detergents are all-natural and made from plant-based ingredients. These detergents can fight up to 60 of your toughest stains ranging from free, clear and scented types. They are available in different formats; powder, packs and liquid.

Tide Products

Tide Plus Bleach Powder Laundry Detergent

This product is your best choice for whitening and brightening your fabrics. It uses active enzymes to brighten your white clothes and colored fabric in every wash, making them look better.

Tide original

This product leaves your clothes looking cleaner and fresher after every wash. With a more concentrated formula, it has 40% more stain and odor removal power in every drop.


Seventh Generation products are plant-based and eco-friendly; they require more research, making them costly to produce. Due to this, they are more expensive than your average cleaning products. Tide is more costly than most detergents because of its quality, but there is a slight difference between theproduct prices of both brands.


There is a significant difference in the ingredients used in both Seventh Generation and Tide’s laundry detergent. Seventh Generation works toward manufacturing eco-friendly products, so their detergents are plant-based. Tide detergents, on the other hand, are chemical-based.

All seventh Generation detergents do not contain by-products or animal ingredients; instead, they are made using plant-based ingredients derived from different plants like coconut and potatoes. They do not have chemicals like dye, phosphates, brighteners, etc.

Tide laundry detergents are chemical-based, containing surfactants (they serve as cleaning agents), enzymes (used to break down dirt), fragrances, and whitening agents. You can find the complete ingredient list of all their products on their website, and they vary by formula.


Another difference between Seventh Generation and Tide laundry detergents is that the former is cruelty-free while the latter is not.

Seventh Generation focuses on eco-friendly products, so they have a policy of zero animal testing. They are also certified by leaping bunny, an organization that aims to protect animals.

Tide laundry detergents are not cruelty-free (they test all their laundry detergents on animals), but P&G (Procter & Gamble) is working towards animal testing.


Laundry detergents are a must-have in every household. Deciding on what detergent brand to use is also very important in helping to sustain your fabrics and giving them a pleasant aroma.

The Tide and Seventh generation laundry detergents are one of the best, and they have been known in the laundry business for a long time. And despite their disparity in cost, they are also known for their versatile nature, organic or artificial components, and powerful stain-fighting enzymes.

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